Oh no it isn’t. Why, because I’m a business owner and I need to sell to you so actually it’s all about me, isn’t it?
So much of the time we blast people with what we’re trying to sell and quite honestly, it’s often dry, dull and boring. Whether you use social media for personal use or business use, I’m sure you agree that there is a mass and steady stream of updates, content and information flying past our consciousness on our timelines. So what is the stuff that makes us pause our scroll bars long enough to take a look?
Well for me it’s simple. It either has to be entertaining, smile worthy or of interest to me. I really don’t want to know if someone is having a bad day or feels like using Facebook to have a rant. Nope, not even if they add LOL to it. Social media is a set of tools to facilitate communication and etiquette, contrary to belief, does still apply.
Try to think about your audience when creating content. If you were reading your own content, what would you honestly think? It needs to be fit for purpose for its intended audience. A travel app for example, might not be entertaining, but it must be useful, have up to date information about events, venues and opening hours. Images should be good quality and links should be checked regularly to make sure they are still active.
So, fit for purpose, entertaining, funny or of interest. However, is there something else relating to our emotions? I have spoken to a few people recently and they have said it needs to make them feel a certain something. After all, we are emotional beings and appealing to that side of our customers’ personalities can only be a good thing. Isn’t that why cute pictures of cats and dogs are so popular? They make us feel love, a connection, they make us say ‘aaah’.
If you are a blogger, check out this great article ‘the five elements of a perfect blog post’ by Mark Schaefer @markwschaefer
So, never underestimate how important it is to make your customers feel warm and fuzzy. It doesn’t have to be in a cheesy way, but engagement does mean creating a connection and that’s very compelling when making purchasing decisions. Good customer service, a little extra attention to detail. going the extra mile and listening to customer feedback all makes a difference and makes customers want to buy from you again or refer you to people they know.
So, it should be all about you when marketing our products and services. It should be, because making people feel special is so important and is really what life is all about. Why not try ‘applying 6 habits of remarkably likeable people to businesses on social media’ by Matthew Peneycad @RGBSocial