Happy New Year to all my customers, friends and family. Thank you for your continued support in 2012. I hope 2013 is a happy, healthy and prosperous year for you all and I look forward to working with many of you again.
A new year is a time for fresh beginnings and many of you may be starting new businesses. If you are, at some point someone is likely to say to you ‘social media – you must strategize, set it up, do it, engage, create content, devote time to it’. Some of you will probably say ‘yay no problem, I can’t wait’ while others will say ‘waaaah – I’m losing the will to live’.
Even if you’re an avid Facebook user connecting with personal contacts, utilising these tools for business can be a challenge, time consuming and confusing.
So what to do, what to do, what to do? Yes I did say that three times because I have three suggestions.
You could get some training. Of course I’d suggest that because I provide social media training, but it can help a great deal to clarify what needs to be done. Even as a trainer, I still attend workshops, courses and sign up for webinars, as there is always something to learn from other people.
You could get someone to run your social media campaign for you. Yes, that’s another service we offer. We can meet with you, brain storm and write a proposal tailored to your company’s needs and offer a variety of solutions from initial and partial management to full on going management.
You could just launch yourself into it. If this is what you decide, then please be sure to analyse your client base, decide if your company provides goods or services business to business, or business to consumer. Think where your clients are most likely to be on social media. For example, LinkedIn has a very high percentage of members who are the financial decision makers in their households. They are usually professionals and often business owners. If you are delivering business based services, then LinkedIn is a good place start.
On the other hand, if you are a consumer based business selling fashion items for example, Facebook and Twitter will be good places to grow your audience.
Wherever you decide to start, just make sure that you give it time. These tools allow us to continue face to face relationships online, as well as build new relationships online. It takes time to become someone’s friend when you meet them, to build trust and loyalty, so why should it be any different online? Creating a brand and marketing can be effective and fun using social media, just remember that sometimes it’s better to start with one tool and build up slowly, rather than setting everything up and becoming overwhelmed and subsequently giving up.
So go on, it’s a new year. Don’t be afraid to get started and if you do need help, drop us a line at email@example.com